Small Business Spotlight for Amanda White

From Engineer  to Professional Organizer. How Amanda found her passion for helping others through decluttering!

Entrepreneurship is so much better with friends by your side! If you’ve ever been curious about how the small businesses in your community have gotten to where they are today, you are in the right place. In this series, you’ll get to meet your fellow YEG Entrepreneurs and hear their stories of launching a business, overcoming obstacles, and building a career they love.

Today, I’m sitting down with Amanda White of Beautiful Chaos Organizing. Pour a cup of coffee and join us as we learn more about her business journey.

Hi everyone! I’m Amanda, owner of Beautiful Chaos Organizing.

I help busy women reclaim their homes (and sanity) by helping them to declutter and organize their spaces.  I also create systems and routines to help you stay organized in the long run.

My passion is working with busy women who just do not have the time or energy to get organized. I love learning about their lives, their routines and their families and then coming up with customized solutions for their homes.  I also LOVE helping people edit their belongings down to what is truly important and giving them much needed square footage back in their homes. 

Q. Tell us more about you! We’d love to know about your business today and the story of how you got there.

After having two kids and living through a pandemic I did a lot of reflecting on my previous career and how it was serving me.  Although being an engineer had it’s pros, for me it didn’t fit with my current lifestyle as a mom and it wasn’t fueling my passions.  For years I had toyed with the idea of becoming a professional organizer and I decided to make the commitment in September of 2020.  It was scary to take the plunge from stable 9-5 employee to entrepreneur! 

Q. Let’s dive more into the specifics of your business. What products/services do you offer? What do you do for your clients that sets you apart?

I work alongside clients to declutter and organize their spaces!  I want clients to be able to come home and feel peace and joy, not anxiety and stress.  I strive to provide my clients with an all inclusive experience.  I shop for organizing products, bring them with me to my clients homes, and take any donations that they wish to part with when I leave. I want the process to be as easy as possible for the homeowner, because decluttering can be a stressful and at times overwhelming process.  

Q. What inspired or influenced you to create your business?

Of course watching Clean Sweep on TLC was inspirational growing up, but an organizer who has had a huge influence on me is Cas Aarssen from Clutterbug.  She really influenced the way I approach clients who have different organizational styles than I do. 

Q. What are you most proud of in your work?  I am most proud of the reaction I get when my clients see their space at the end of the session and see the transformation that has occurred.  Many times the transformation is not just the physical space but the client is transformed as well.  You can see the relief they feel, like a weight has been lifted off their shoulders. I love leaving knowing that I have made a difference in someone’s life!

Q. What is one challenge you’ve overcome as a business owner, and what did you learn from it that you can share with others?

Becoming a business owner was really hard because I know organizing but I don’t know business! I didn’t know where to start and I had to learn everything from accounting to web design to marketing to SEO to client management.  I am still learning every day.  One piece of advice I would give to others is to not give up! Entrepreneur life is hard, there are so many ups and downs and days where you just want to quit.  It’s worth it in the long run!

Q. What is your favorite part of what you do?

I LOVE helping women identify which belongings are adding value to their lives and which belongings can be let go to serve others.  Going through a space item by item can be overwhelming and  emotionally exhausting and I just love walking through that process with my clients.  I feel like a cheerleader helping people evaluate their belongings and I love getting people excited about parting with things that no longer serve them! 

Q. What is one thing you do to set yourself up for success every week?

I make lots of to do lists!

Q. What is the best piece of advice you have ever been given?

I heard a quote recently that encouraged me: “Rushing to create success is like trying to build a house quickly- speed costs accuracy. Lay the foundations carefully, brick by brick.  Set yourself up for sustainable growth.  Build a house that will last a lifetime.”

Q. Where can people find you to learn more? (Leave your email, website, social media handles, etc.!)

@beautifulchaos_organizing (instagram)

@beautifulchaosorganizing (tiktok)

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